Vietnam's E-commerce Boom: Consumers Spend 1.611 Trillion VND Daily Online Shopping
Vietnam's e-commerce market continues its impressive growth trajectory, with consumers spending approximately 1.611 trillion VND (equivalent to roughly $68 million USD) daily on online purchases. This economic development stands out among key news highlights from July 25, alongside significant progress in the logistics sector and high-level executive training programs for Vietnamese enterprises.
Vietnamese Consumers Spend 1.611 Trillion VND Daily on Online Shopping
According to the latest report, Vietnam's e-commerce market is achieving the highest growth rate in Southeast Asia, with average daily spending reaching 1.611 trillion VND. This figure demonstrates the explosive growth of online shopping culture and the significant shift of consumers toward digital sales channels.
This remarkable growth is driven by multiple factors: the widespread adoption of smartphones, improved internet infrastructure, and particularly the COVID-19 pandemic, which accelerated demand for online shopping. Major e-commerce platforms such as Shopee, Lazada, Tiki, and Sendo continue to expand their market share and launch attractive promotional campaigns to attract users.
The most popular products purchased online include fashion, electronics, cosmetics, and food. Notably, in 2023, the food and beverage category has shown rapid growth, indicating increasing consumer confidence in online shopping even for products requiring direct quality inspection.
| Platform | Market Share (%) | Year-over-Year Growth |
|---|---|---|
| Shopee | 42.3 | +15.2% |
| Lazada | 23.7 | +8.5% |
| Tiki | 15.4 | +12.3% |
| Sendo | 8.2 | +3.7% |
| Others | 10.4 | +5.8% |
Additionally, the market has witnessed the strong emergence of social commerce models, with platforms like Facebook, TikTok, and Zalo becoming effective sales channels, particularly for small and medium-sized enterprises.
Developing Infrastructure and Institutions to Create Opportunities for Vietnam's Logistics Sector
To support e-commerce development and promote the digital economy, improving infrastructure and institutions for Vietnam's logistics sector is being prioritized. The logistics industry serves as a vital circulatory system connecting commercial activities and trading, ultimately determining the end consumer experience.
According to industry experts, to meet the growing demands of the e-commerce market, Vietnam's logistics sector needs to focus on the following solutions:
- Investment in modern warehouse systems with automated management technology
- Development of multimodal transportation networks, combining road, rail, sea, and air transport
- Improvement of customs policies and clearance procedures to reduce waiting times
- Training of high-quality human resources for the logistics industry
- Building transparent information systems connecting logistics enterprises
The Ministry of Industry and Trade is currently developing the Vietnam Logistics Industry Development Strategy to 2030, with a vision to 2045, aiming to position Vietnam as a Southeast Asian logistics hub.
| Indicator | Vietnam | Thailand | Malaysia |
|---|---|---|---|
| Logistics costs (% of GDP) | 16.8% | 14.2% | 13.1% |
| Average delivery time (days) | 3.5 | 2.8 | 2.5 |
| On-time delivery rate (%) | 78.5 | 85.2 | 88.7 |
Training 10,000 CEOs to Elevate Vietnamese Enterprise Leadership
In addition to developments in e-commerce and logistics, a large-scale training program has been launched to enhance leadership capabilities for Vietnam's CEO community. According to the plan, the program will train 10,000 CEOs over the next five years, providing them with the knowledge and skills necessary to lead enterprises in the context of the digital economy and globalization.
The program focuses on key content areas:
- Modern leadership and corporate management skills
- Digital transformation strategies and technology application in management
- International market development and global brand building
- Risk management and response to economic fluctuations
- Building sustainable corporate culture
The program is implemented through collaboration between business associations, research institutes, and leading universities, with participation from domestic and international experts. CEOs who complete the program will receive certification after completing the courses and participating in practical projects at their enterprises.
Mr. Nguyen Van A, Chairman of the Vietnam Business Association, stated: "In the context of global competition and the Fourth Industrial Revolution, enhancing leadership capabilities is crucial for Vietnamese enterprises to expand internationally. This program will significantly contribute to improving the competitive capacity of Vietnam's economy."
Additionally, the program will connect participating CEOs into a network for experience sharing and mutual support, creating a dynamic and innovative community of Vietnamese business leaders.
Conclusion
The economic news from July 25 highlights positive transformations in Vietnam's economy. The explosive growth of e-commerce with daily spending of 1.611 trillion VND, combined with efforts to improve logistics infrastructure and train high-level personnel, is creating momentum for the sustainable development of Vietnam's digital economy. These policies and programs not only help businesses adapt to new trends but also enhance Vietnam's competitive position in the international arena.