1️⃣ Shifting trend: from export to direct investment
Thai corporations are changing their strategy, not only selling into Vietnam but shifting to building a long-term business ecosystem, locating factories, opening retail chains and developing finance right in the domestic market.
2️⃣ The "big guys" are clearly present in Vietnam
* Industry: Amata Corporation, WHA Corporation
* Retail: Central Retail, Berli Jucker, CP Group
* Energy: Gulf Energy Development, B.Grimm Power
* Heavy industry: Siam Cement Group
* Finance: Bangkok Bank, Kasikornbank
* Consumer: ThaiBev, Minor International
3️⃣ Update 2026: Restructuring & market selection
* Central Retail focuses on expanding GO! and Tops Market, withdrew from the Nguyen Kim electronics segment
* Siam Commercial Bank turns to digital finance, stops the Home Credit deal
* Siam Cement Group adjusted plans at the Long Son project according to market fluctuations
4️⃣ Why has Vietnam become a "strategic destination"?
* Population size of more than 100 million people → large purchasing power
* Stable GDP growth of 5–7% → sustainable market
* Central location in ASEAN → convenient supply chain
5️⃣ Strategic perspective
Vietnam is shifting its role from "consumer market" to "regional production and operation base". Thai businesses not only compete but also seek to put down long-term roots, creating a deep impact in retail, industry and finance.
This means: competition will become more and more fierce, but it also opens up great opportunities for cooperation and upgrading the domestic value chain.
#VietnamEconomy #ThaiEnterprise #ASEAN #Investment #CentralRetail #SCG #VietnamMarket
