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π² A provincial leader livestreamed selling agricultural products and sold more than 31 tons of goods in a few hours. Is this the end of the traditional ineffective promotion of agricultural products π€
πΏ No longer a small experiment, the livestream model of selling agricultural products is booming in Vietnam when Bac Ninh has just created a huge phenomenon on social networks. What surprised the community was not only the sales but also the person who appeared on the livestream, the Vice Chairman of the People's Committee of Bac Ninh province.
π After only 2 livestream sessions, thousands of orders were closed at extremely fast speed, creating a strong viral effect on TikTok, Facebook and e-commerce platforms.
π The results are eye-catching
| Category | Results |
|---|---|
| Total views | More than 832,000 |
| Final order | 4,827 applications |
| Fabric output sold | More than 31 tons |
| Honey consumption | 537 bottles |
| Noodles for sale more | Nearly 300kg |
πΏ It is worth mentioning that in the past, many localities used to promote agricultural products through traditional fairs or TVCs, but the interaction effect was much lower. Meanwhile, livestream creates a real, direct feeling and increases buyer confidence almost immediately.
π Compare sales models
| Model | Spreading speed | Customer Interaction | Closing rate |
|---|---|---|
| Traditional fair | Average | Low | Slow |
| TV advertising | Cao | One-way | Difficult to measure |
| Livestream TikTok Facebook | Very high | Real time | Extremely fast |
π² What caused a lot of discussion on social networks was the image of local leaders directly livestreaming with businesses and people. This is considered a strong shift from "rescuing agricultural products" to "trading agricultural products using digital technology".
π° The price of lychee on e-commerce platforms currently fluctuates around
π ππ.πππ VND β ππ.πππ VND / kg depending on type and packaging standard
πΏ Bac Ninh is currently creating great pressure on many other localities on how to apply livestream and e-commerce in agricultural product consumption. Many opinions believe that this could become a "new revenue formula" for Vietnamese agriculture in the next few years.
π² If a provincial leader's livestream session can sell dozens of tons of agricultural products in just 1 day, how drastically do you think the future of traditional markets will change π€
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