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Is this a signal that with just one livestream on the right platform, Vietnamese goods can sell stronger than many international fairs lasting many days?
One of the most notable stories on social networks today is the fact that the Vietnamese Consul General in Shanghai went directly to TikTok Live China to promote Vietnamese coffee and create a strong commercial effect. According to published information, in just a short time the livestream attracted more than 55,000 views and closed 2,963 orders for Vietnamese coffee products.
The notable point is that this is no longer a traditional type of trade promotion such as conferences, fairs or exhibitions. Vietnam is trying to enter the "livestream battlefield" where China is extremely strong.
Livestream results table
Category Results
Chinese TikTok Live platform
Broadcast time: About 30 minutes
Views More than 55,000
Orders closed at 2,963 orders
Conversion of consumption: About 408,399 cups of coffee
Achievement of Top 1 coffee industry on TikTok Live China during the livestream period
What surprises many people is that Vietnamese products not only sell but also climb to the top in the world's most famous market for fierce competition in livestream commerce.
How strong is China in livestream sales?
Country Scalelivestream commerce
China Leads the world
America's rise is strong but not as good as China
Vietnam Growing rapidly thanks to TikTok Shop
Thailand is expanding strongly
Indonesia Booming social commerce industry
In China, livestream sales are not simply entertainment but a digital economic industry worth hundreds of billions of dollars each year. Therefore, it is not simple for Vietnamese coffee to enter the top trends.
Estimated commercial value if converted
Assumed Product Average Selling Price
Livestream coffee combo is about 89,000 VND
2,963 orders about 263,707,000 VND
If the upsell combo is high, it can exceed 400,000,000 VND
The above number is only a reference conversion level according to the current TikTok Shop level
An extremely notable point is that this approach is completely different from many old promotional campaigns. Instead of talking too much about "proud of Vietnamese products", the livestream focuses on the correct formula China is using:
✔ Real people appear
✔ Closing deals quickly
✔ Direct interaction
✔ View push algorithm
✔ Stimulate FOMO to buy now
This is the model that many large coffee brands such as Starbucks China, Luckin Coffee or Kudi Coffee are strongly applying on Douyin and TikTok Shop.
Compare digital coffee sales models
Brand Strengths
Trung Nguyen Legend Strong Vietnamese brand story
Luckin Coffee Cheap price and super fast app coverage
Starbucks China Premium and lifestyle
Kudi Coffee Extremely strong promotion
Phuong Vy Coffee Livestream strong trending content
Many experts believe that this is just the initial testing step. If Vietnamese businesses hiUnderstanding the "Chinese digital commerce language", Vietnamese products can completely create livestream sessions with tens of thousands of orders like Douyin KOLs today.
The most important thing is not nearly 3,000 orders
It lies in the fact that Vietnam's economic diplomacy is starting to enter the era of livestream commerce.
A phone, a live session and a TikTok algorithm can now have more power than many traditional advertising campaigns.
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